Institute of Modern Studies
Search Courses: Home | Site Map
  Home
  About us
  Mission Statement
  Aims Objectives
  One Year Diploma
 
Medical Technology
 
Certified Professional
 
Fast Track Education
 
Admission procedure
 
Online Registration
 
Fee Structure
 
Affiliations
  Inquiry
  Contact us

Courses in Certifed Professional.

Course Detail
Certified Professional Courses >> Certified Professional Manager in Marketing
Duration: One Year & Two Years (Double fee)
Mode of Study: Distance Learning Education/Self Home Based Study
Total Fee(PKR):
(For Pakistani Students)
22500
Total Fee($ US):
(Overseas Students)
350
Eligibility: Graduation plus min One Year Practically Experience Or After Matric 6 years experience
Document Required: Educational Documents, Experience Letter (if any), Three CNIC Copies, Three Photograph and original fee Deposit slip
Modules: Module 1 Module 2
01: Introduction 02: Core Marketing Concepts 03: Marketing Functions and Customer Relationship Management (CRM) 04: Marketing Historical Prospective 05: Marketing Challenges in 21st Century 06: Strategic Planning and Marketing Process 07: Marketing Process Continued and Portfolio Management 08: Marketing Process Continued and Analyzing Opportunities 09: Marketing Environment 10: Marketing information System (MIS) 11: Marketing Research 12: Consumer Buying Behavior 13: Business Markets And Buying Behavior 14: Market Segmentation 15: Marketing Mix (4Ps) 16: Product (The 1st P) 17: Product 18: New Product Development and PLC 19: Review (Product) 20: Pricing Approaches and Considerations (2nd P) 21: Pricing Strategies 22: Price Adjustment and Price Changes 23: Review (Pricing) 24: Distribution Channels (3rd P, The Place) 25: Logistics Management 26: Retailing And Wholesaling 27: Review (Placing) 28 Marketing Communication (4th P, The Promotion) 29: Advertising 30: Advertising and Sales Promotion 31: Personal Selling 32: Sales Force Management 34: Public Relations (PR) 35: Review (4th P, Promotion) 36: Creating Competitive Advantage 37: Global Marketing 38: E - Marketing 39: Marketing and Society 40: Marketing in a Glance
Last Date of Admission: 8th Dec, 2018
Online Admission:

All Rights Reserved by : Institute Of Modern Studies