01: Introduction to Marketing

02: Core Marketing Concepts 

03: Marketing Functions and Customer Relationship Management (CRM) 

04: Marketing Historical Prospective 

05: Marketing Challenges in 21st Century 

06: Strategic Planning and Marketing Process 

07: Marketing Process Continued and Portfolio Management 

08: Marketing Process Continued and Analyzing Opportunities 

09: Marketing Environment 

10: Marketing information System (MIS) 

11: Marketing Research 

12: Consumer Buying Behavior 

13: Business Markets And Buying Behavior 

14: Market Segmentation 

15: Marketing Mix (4Ps) 

16: Product (The 1st P) 

17: Product 

18: New Product Development and PLC 

19: Review (Product) 

20: Pricing Approaches and Considerations (2nd P) 

21: Pricing Strategies

22: Price Adjustment and Price Changes 

23: Review (Pricing) 

24: Distribution Channels (3rd P, The Place) 

25: Logistics Management 

26: Retailing And Wholesaling 

27: Review (Placing)

28 Marketing Communication (4th P, The Promotion) 

29: Advertising 

30: Advertising and Sales Promotion 

31: Personal Selling 

32: Sales Force Management 

34: Public Relations (PR) 

35: Review (4th P, Promotion) 

36: Creating Competitive Advantage 

37: Global Marketing 

38: E - Marketing 

39: Marketing and Society 

40: Marketing in a Glance

01: Benchmark of Marketing 

02: Customer Experience Management 

03: Marketing Orientation -1 

04: Marketing Orientation -2 

05: Influence of Marketing Environment 

06: Marketing Decisions 

07: Marketing Plan 

08: Strategic Marketing Planning (Part - I) 

09: Strategic Marketing Planning (Part – 2)

10: Product 

11: Product Life Cycle (PLC)

12: New Product Development (NPD Part - I) 

13: New Product Development (NPD Part - II) 

14: Consumer Adoption Process 

15: Packaging and Labeling 

16: Brand Management 

17: Price and Pricing 

18: Pricing 

19: Pricing Objectives 

20: Penetration Pricing 

21: Pricing 

22: Price Discrimination 

23: Portfolio Management 

24: Promotion 

25: Promotion (Part - II) 

26: Advertising 

27: Important Objective of Advertising 

28: Television Commercials 

29: Sales and Selling Techniques 

30: Negotiation 

31: Sales and Force Management 

32: Publicity, Public Relation & Corporate Image 

33: Distribution Channels 

34: Supply Chain Management (SCM) 

35: Wholesaling 

36: Retailing 

37: Consumer Behavior (Part -I) 

38: Consumer Behavior (Part - II) 

39: Consumer Behavior (Part - III) 

40: SWOT Analysis 

41: Market Research (Part - 1) 

42: Market Research (Part - 2)