Institute of Modern Studies
Search Courses: Home | Site Map
  Home
  About us
  Mission Statement
  Aims Objectives
  One Year Diploma
 
Medical Technology
 
Certified Professional
 
Fast Track Education
 
Admission procedure
 
Online Registration
 
Fee Structure
 
Affiliations
  Inquiry
  Contact us

One & Two Years Diploma

Course Detail
Marketing Management >> Diploma in Customer Relationship Management
Duration: One Year & Two Years (Double fee)
Mode of Study: Distance Learning Education/Self Home Based Study
Total Fee(PKR):
(For Pakistani Students)
16500
Total Fee($ US):
(Overseas Students)
300
Eligibility:
Document Required: Two set of Educational Documents, Three CNIC Copies, Three Photograph, Original Bank Deposit slip
Modules: Module 1 Module 2
01: Introduction and Overview 02: Purposes of CRM 03: Customer Service Facilitation 04: Customer Services 05: History of Customer Services 06: What does a Customer Want? 07: Customer Complaints and its Handling 08: Implementation of CRM 09: How to Construct CRM Program? 10: Analytical CRM 11: Improving Customer Relationships 12: General Tips for Customers Satisfaction 13: Customer Service Training workshop 14: Strategic Management 15: Implementation of Strategic Management 16: Why Strategic Management Plans Fail? 17: Specific Skills for CRM 18: Customer Retention 19: Customer Loyalty 20: Types of Loyalty 21: Why do Customers Defect? 22: Public Relation 23: CRM ONE- to-ONE Marketing to the Next Level 24: Applying Customer Relationship Management 25: Understanding the Basic Concepts of CRM 26: CRM Functions 27: CRM-Based Marketing and Sales 28: Personalizing Website 29: An insight into CRM and E-CRM 30: Electronic Customer Relationship Management 31: Applications and Objectives of CRM 32: Introduction and Objectives of a CRM Process 33: Why do Organizations undertake CRM? 34: Feature of Good CRM 35: Customers' Expectations 36: What do Customer Want and the Appeal that we can make? 37: How a Customer decides or accepts? 38: Handling a difficult Customer? 39: CRM and Communication 40: Achieving Effective CRM 41: Conclusion of CRM
Last Date of Admission: 8th Dec, 2018
Online Admission:

All Rights Reserved by : Institute Of Modern Studies