Institute of Modern Studies
Search Courses: Home | Site Map
  Home
  About us
  Mission Statement
  Aims Objectives
  One Year Diploma
 
Medical Technology
 
Certified Professional
 
Fast Track Education
 
Admission procedure
 
Online Registration
 
Fee Structure
 
Affiliations
  Inquiry
  Contact us

One & Two Years Diploma

Course Detail
Diploma Courses >> Diploma in Brand Management
Duration: One Year & Two Years (Double fee)
Mode of Study: Distance Learning Education/Self Home Based Study
Total Fee(PKR):
(For Pakistani Students)
16500
Total Fee($ US):
(Overseas Students)
300
Eligibility:
Document Required: Two set of Educational Documents, Three CNIC Copies, Three Photograph, Original Bank Deposit slip
Modules: Module 1 Module 2
01: Introduction 02: Brand Manifestations / Fundamentals 03: Brand Challenges 04: Strategic Brand Management 05: Brand Vision 06: Building Brand Vision 07: Brand Picture 08: Brand Persona 09: Brand Contract 10: Brand Based Customer Model 11: Positioning 12 Positioning: Guiding Principles 13:Brand Extension 14:Line Extension 15:Brand Extension / Diversification 16:Positioning: The Base of Extension 17: Developing the Model of Brand Extension 18: Brand Portfolio 19: Brand Architecture 20: Channels of Distribution 21: Creating Value 22: Co-Branding 23: Customer Response Hierarchy 24: Advertising 25: Sales Promotions 26: Other Communication Tools 27: Pricing 28: Return on Brand Investment 29: Brand Dynamics 30: Brand-Based Organization 31: Service Brands 32: Brand Planning 33: Brand Planning Process 34: Brand Plan
Last Date of Admission: 8th Dec, 2018
Online Admission:

All Rights Reserved by : Institute Of Modern Studies