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One & Two Years Diploma

Course Detail
Diploma Courses >> Diploma in Brand Management
Duration: One Year & Two Years (Double fee)
Mode of Study: Distance Learning Education/Self Home Based Study
Total Fee(PKR):
(For Pakistani Students) 		22500
Total Fee($ US):
(Overseas Students)		 300
Eligibility: Min Matric
Document Required: Two set of Educational Documents, Three CNIC Copies, Three Photograph, Original Bank Deposit slip
Modules: Module 1 Module 2
01: Introduction 02: Brand Manifestations / Fundamentals 03: Brand Challenges 04: Strategic Brand Management 05: Brand Vision 06: Building Brand Vision 07: Brand Picture 08: Brand Persona 09: Brand Contract 10: Brand Based Customer Model 11: Positioning 12 Positioning: Guiding Principles 13:Brand Extension 14:Line Extension 15:Brand Extension / Diversification 16:Positioning: The Base of Extension 17: Developing the Model of Brand Extension 18: Brand Portfolio 19: Brand Architecture 20: Channels of Distribution 21: Creating Value 22: Co-Branding 23: Customer Response Hierarchy 24: Advertising 25: Sales Promotions 26: Other Communication Tools 27: Pricing 28: Return on Brand Investment 29: Brand Dynamics 30: Brand-Based Organization 31: Service Brands 32: Brand Planning 33: Brand Planning Process 34: Brand Plan
Last Date of Admission: 19th April, 2024
Online Admission:

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