01: Introduction & Brief History 02: How Does Public Relations Work? 03: Public Relations Distinguished 04: Work Undertaken by PR Department 05: Planning Public Relations Programmed 06: Medias of PR 07: Press Relations 08: Created Private Media 09: Special Uses of Public Relations 10: Budgeting in PR 11: Public Relations Problems 12: Psychology of Public Relations 13: Public Relations for Trade Associations 14: Public Relations & Labour Unions 15: Public Relations for Educational Institutions 16: Using Advertising for PR Communication 17: Role of Public Relations in Marketing 18: Corporate Image & Corporate Identity 19: How to develop E-PR? 20: Sponsorship: An Important PR Tool 21: House Journals 22: Crisis & Public Relations |
23: Advertising 24: International Public Relations 25: Public Relations Consultancy 26: How to Educate Market? 27: Modern Day Values of PR 28: Communication Channels & Media 29: Tactics & Techniques 30: Campaigns 31: PR Public & Public Opinion Identifying
& Describing Publics 32: PR & Research 33: Problems Solving Strategies 34: Persuasion & Communication Theories 35: Public Relations & Law 36: Public Relations & Case Studies 37: PR and Printing Processes 38: Public Speaking: A PR Tool 39: PR Coping with Unexpected 40: Dreams & Realities of PR 41: Changing into Overdrive 42: Getting on with PR 43: Fundamentals of Newsletter |